Can you name a widely recognized business or brand that doesn’t have a strong online presence? For many years, huge companies like Nike, Apple, Walmart, and others have used the power of the internet to reach more customers.
Whether you’re a major corporation or a small business, any company that wants to remain relevant in today’s world must create an effective online presence.
1. Identify Your Target Audience
It is impossible to create an effective business presence online without first knowing who you are trying to reach. During the initial stages of your planning process, make sure you take the time to research and recognize your target audience.
Find the right people by analyzing demographics, conducting customer surveys, and watching online trends. As you understand these groups on an individual level, you’ll be able to adapt your messaging and ensure you’re using the proper communication channels.
2. Use the Power of SEO
There’s little doubt that using search engine optimization (SEO) is one of the most powerful ways to improve your online business presence. Following efficient strategies and consistently sharing helpful content can help your company stay relevant for years to come.
SEO can be improved by sharing informational blog posts, using high quality graphics, and adding engaging videos to your web pages. The more you can follow effective techniques, the more likely your website will rank for strong keywords.
3. Post on Social Media
With billions of users across Facebook, Instagram, Twitter, and other social media sites, there is an incredible opportunity to reach a huge number of people with the touch of a button. You can share a wide variety of content types to improve your online presence while also developing lasting relationships with your followers. These efforts can have an amazing impact on brand loyalty and boosting your conversion rates.
Consistency is key when it comes to using social media effectively to ensure your posts don’t get lost in the shuffle among the millions of other companies trying to engage on these channels as well.
4. Keep Website Content Up to Date
Have you ever found a website that looked old, tacky, and out of date? Odds are you clicked the Back button and moved on to the next business on the list of providers for the product or service you were looking for. Having an up-to-date website is essential to keeping visitors on your pages and leading them through your marketing funnel.
Putting in the extra effort to keep your website looking fresh can have positive effects on your bottom line and will majorly improve your online business presence.
5. Create an Email list
Growing an email list for your business is crucial to both short term and long term success. It provides you with the ability to keep people informed about your products and services as well as current promotions and deals you may be offering.
You can gather emails from site visitors by offering something for free in return for their email address or by simply inviting them to sign up for a regular newsletter you send out.
6. Try Influencer Marketing
Did you know that many people across social media platforms offer companies the chance to promote products to their online followings? Whether they are a micro influencer with a few thousand followers or a widely recognized individual with millions, you can invite them to share info and details about what you have to offer.
Depending on the influencer, they will either request monetary compensation for their efforts or simply free samples of the products you are trying to promote.
7. Stay on Brand
What is a brand? It is more than just your business name, logo, or catchphrase. A brand is defined by the way people feel about your company and how they perceive what you have to offer them.
Any time you are working on creating an online presence for your business, it is vital that you stay on brand. This means that you establish a voice and a style that people will recognize as they see your content. Your brand image can include everything from colors, logos, wording, font styles, tone, messaging, and beyond.
8. Interact with Your Followers
There are so many places that provide you with the chance to have conversations with current, past, and future customers. You can spark chats with these individuals on your social media profiles by sharing engaging content that grabs their attention and makes them want to leave a comment. Or you can actively go searching for conversations that are already happening on websites like Quora.
These interactions give you the opportunity to hear what people are saying about your industry and products. In turn, you can make adjustments to your company based on their feedback.
9. Be Consistent
We’ve mentioned this a couple of times already but it’s worth noting as its own section. No matter what you are trying to achieve with your online business presence, consistency is key to keeping up with the competition and staying relevant.
Share content on social media every day, update your website regularly with blog posts, engage with your target audience, and find other ways to frequently stay in the know.
10. Analyze Results with A/B Testing
How can you know that your online business presence is improving? A/B testing is one of the most powerful techniques to help you recognize how well your efforts are working. Also commonly known as split testing, A/B testing is when two variants are used as part of a marketing experiment to determine which one is more effective.
This practice can be used with social media ads, landing pages, and other common promotional strategies.