Most Common SEO Mistakes That You Need To Avoid

Search engine optimization (SEO) is one of the most important factors in driving traffic and getting your website discovered by potential visitors.

Most sites forget about the importance of getting found by search engines, and as a result, they don’t get a fair chance to rank for their keywords.

However, the world of SEO is a tricky one, and even the most diligent of webmasters can unknowingly make some common mistakes that can hurt their SEO rating.

With that being said, there is a lot of value in being aware of the things you should not do when it comes to SEO. Fortunately, we’ve outlined some of the most common pitfalls that you should avoid to keep your SEO rating in check.

Linking For The Sake Of Linking

Although linking is important, it has to be done in a strategic way. If you’re simply linking to gain links, you’re doing it wrong. The most important aspect of link building is building links that are relevant to your content and will help the reader understand what you’re trying to say.

This can be done through guest posts, press releases, and other means. Additionally, you should also be aware that too many links from the same website or blog can harm your SEO rating.

While you may have the best content and overall writing ability on the entire internet, you’ll still be penalized for having way too many links on your page. The best SEO advice we can give for this situation is to only link to sites that are relevant and helpful to your readers.

Not Using The Right Keywords

The most important part of SEO is choosing the right keywords to drive traffic to your site and boost its ranking. However, you shouldn’t just pick any keywords you feel like.

You have to choose keywords that are relevant to your content and are easy to understand by readers. If your page isn’t ranking well for the keywords you’re adding, it’s most likely because you’re not using the right keywords.

Choosing the wrong keywords can be a huge mistake that negatively affects your SEO rating, so don’t make this mistake. Even if your page is ranking well for the keywords you’re choosing, you can always change the ones you’re using and see a boost in your SEO rating.

Incorrect On-Page SEO Practices

There are a couple of mistakes that you shouldn’t make that could be affecting your SEO rating. The first is using too many keywords on your page. You want to keep this below 10%, but even this is too high for some sites.

Less is always more when it comes to keywords on your page, as too many could cause a Google bias on your page. Additionally, don’t forget to optimize your images. Google penalizes sites that have a lot of bad or low-quality images, so make sure they’re optimized before adding the alt tags.

Choosing the wrong image tags can negatively affect your SEO rating, so don’t make this mistake. Similarly, don’t forget to add your site’s title tag to the top of the page.

Using Too Many HTML Tags

One of the most common mistakes that you should avoid is using too many HTML tags on your site. This includes the use of too many headers, images, and alt tags.

Again, you should keep these tags at a maximum of 10%, but even this is too high for Google, so be mindful of this. If you’re overdoing it, you’re probably affecting your SEO rating, so be careful not to make this mistake.

Additionally, try to keep the internal linking on your page to a minimum. Internal links are a big no-no for SEO, as they don’t improve the quality of your content and only serve to increase the size of the page.

Using Poorly Optimized Pages

Another mistake that you should avoid is opting to use poorly optimized pages. This is especially true if you’re using WordPress. The best practices for SEO on WordPress are very strict and require a lot of work to implement properly.

This includes the use of no tags, no plugins, and proper code. If you’re using a WordPress site that isn’t optimized properly, you’re most likely affecting your SEO rating, so don’t make this mistake.

Additionally, don’t forget to have your robots.txt file configured correctly for your site. A lot of SEO issues stem from sites that aren’t configured correctly in this file.

Ignore Schema Markup

One of the most common mistakes that you should avoid is ignoring the markup on your pages. This includes your meta tags, title tags, and content. Make sure that you’re including the right tags, and if you’re not sure, check out our blog post on the best ways to write meta tags on your website.

This is one of the most important parts of SEO and can be the difference between getting in front of your audience and being lost in the shadows. If you’re making mistakes in this area, you’re most likely negatively affecting your SEO rating.

Avoid Over Optimization

One of the most common mistakes that you should avoid is opting to over-optimize your pages. This includes using way too many keywords, internal links, and images. Don’t forget that these should be kept to a maximum of 10%, and even this is too high for many sites.

Over-optimization is the most common mistake that we see when it comes to SEO, and the consequences are significant. If you’re doing this, you’re most likely negatively affecting your SEO rating, so don’t make this mistake.

Avoid Duplicate Content

Another thing you should avoid is duplicate content. This means that you shouldn’t be including the same content on your pages more than once. This relates to internal linking and links from other sites.

Google isn’t fond of this, and it can harm your SEO rating. Make sure you’re including all the links that you need on your page, and that they’re pointing to the right places. If you’re making mistakes in this area, you’re most likely negatively affecting your SEO rating, so don’t make this mistake.

The world of SEO is a tricky one, and even the most diligent of webmasters can unknowingly make some common mistakes that can hurt their SEO rating. With that being said, there is a lot of value in being aware of the things you should not do when it comes to SEO.

These include choosing the wrong keywords, not using the right keywords, using too many HTML tags, creating poorly optimized pages, and using too many links. These errors can negatively affect your SEO rating, so make sure you’re staying on top of them.

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